— Published on April 19, 2024

FIBA does business with Karl Lagerfeld

Basketball

Unexpected. FIBA announces that it has entered into a partnership with fashion house Karl Lagerfeld for the 2024 3×3 basketball season. A collaboration intended to combine the discipline with the world of fashion for the first time. Karl Lagerfeld and FIBA ​​will work with players from several countries and teams to highlight urban culture and the diversity of 3x3 communities. The partnership launched with custom collaborations during the latest qualifying tournament in Hong Kong, April 12-14. It will continue with qualifying events in Japan and Hungary on May 17 and 18.