Placed under the sign of celebrating the arrival of the Games in France, the Paris 2024 Olympic Torch and Paralympic Flame Relays, sponsored by Coca-Cola, Banque Populaire and Caisse d'Epargne, carry the promise of a unifying and festive event. Each Sponsor is keen to bring their personal touch to the Relay celebrations, whether it is music for Coca-Cola, or water sports for Banque Populaire and Caisse d'Epargne. The arrival of the Olympic Flame in Marseille on May 8 will kick off 4 months of celebrations throughout France. The Torch Relays will be an opportunity for all French people to take part in the Games celebrations close to home: activities and concerts will be there to collectively celebrate the Games.
Soprano, Alonzo, Santa, Bianca Costa, Lujipeka and Chilla, the first concert headliners revealed!
Coca-Cola, Official Sponsor of the Torch Relays, will organize 6 exclusive and free concerts as part of the Olympic Torch Relays and the Paralympic Flame Relays. In total, 17 beloved French-speaking artists of the new generation, emerging and well-known, of different styles and genres, will bring together the public for unforgettable memories. Each date will offer a varied experience with artists from the region such as Alonzo and Soprano in Marseille, Lujipeka and Chilla in Rennes, and many other artists whose names will be revealed soon. On the occasion of the music festival on June 21 in Saint-Etienne, the tour will feature a 100% female line-up with Santa and Bianca Costa.
6 Coca-Cola concert dates across France
Paris 2024 and Coca-Cola are meeting the French in 5 Olympic Torch Relay cities and in one Paris 2024 Paralympic Torch Relay city. The festivities will begin in Marseille on May 8, with a concert on a floating stage, open free to 45.000 people to celebrate the arrival of the Olympic Flame directly from Olympia!
6 dates to remember:
- May 8: Marseille – Old Port
- June 1: Rennes – Le Liberté
- June 21: Saint-Etienne – Geoffroy Guichard Stadium
- July 15: Paris – Place de la République
- July 25: La Courneuve – Georges Valbon Park
- August 27: Bobigny – Le Prisme
A festival atmosphere on the Torch Relay
For the concerts organized by Coca-Cola, a whole experience designed to bring fans closer to their artists has been designed: from video booths to ephemeral tattoo parlors, through creative workshops and even recording studios to allow the public to interact in a personal way with the artists. The spectator experience will be enhanced with distributions of biodegradable glitter to add a festive touch to participants' looks, and a food court, in certain concerts, will offer local specialties.
The public will be able to reserve their seats for free and obtain their tickets via the Coca-Cola application, downloadable free of charge from Apple Store and Google Play (with the exception of Marseille where the concert will take place without reservation).
Online ticketing opening dates:
- Rennes: May 2
- St-Etienne: May 21
- Paris: June 21
- La Courneuve: June 28
- Bobigny: July 26
Other activities and festivities open to all on the Olympic Torch Relay offered by Coca-Cola
All along the Olympic Torch Relay route, Coca-Cola will offer a major initiative to bring together the French and celebrate the Torch Bearers.
- An unprecedented convoy : Two vehicles in the colors of the Coca-Cola and Fuze Tea brands will accompany the Flame Bearers to more than 400 towns visited and will meet the French to raise fervor and festivities throughout France. Throughout the convoy, to refresh the spectators, the Coca-Cola entertainers® will offer a tasting of their Coca-Cola Unsweetened and Fuze Tea® drinks to those who wish.
- A village Coca-Cola on the 65 stopover towns : This 300m2 space will offer the public a musical and festive atmosphere, as well as numerous activities.
Tony Estanguet, President of Paris 2024:
“The Olympic Torch Relay will be the real launch of the Paris 2024 celebrations! We want this Relay to be festive, creating sharing and emotions, and we are meeting as many French people as possible at the side of the roads to see the Flame pass and take part in all the activities offered. A big thank you to Coca-Cola who will help us create a connection with the public and make this moment as joyful as possible, thanks to a program worthy of the biggest festivals. From the first concert to celebrate the arrival of the Flame, in Marseille, on May 8, emotions will crescendo with the Relais festivities, with dates and events throughout France, until the opening ceremony Olympic Games on the Seine on July 26. In August, the Coca-Cola festivities will accompany the arrival of the Paralympic Flame with a concert event close to the heart of the competition sites, in Seine-Saint-Denis! We look forward ! »
Fanny Happiette, Marketing Director Coca-Cola France:
“We are delighted to kick off the Olympic Torch Relay and Paralympic Flame Relay celebrations with our six free concerts in France! We hope, through our concerts and the celebrations planned throughout the Relays, to make the magic of Paris 2024 accessible to as many people as possible. We are delighted to be able to bring the French together and create unforgettable memories alongside them. We are meeting the French in Marseille to celebrate the arrival of the Olympic Flame with the concert of Soprano and Alonzo! »
