Montreal, April 19, 2024
La Play Fair Day 2024 is finally here, and the World Anti-Doping Agency (WADA) is delighted that the entire global anti-doping community is joining its social media campaign, dedicated to raising awareness of the importance of clean sport.
WADA President Witold Bańka said: “WADA is proud to celebrate its 25th anniversary this year. Born from the urgency to tackle the problem of doping in sport, the creation of the Agency in 1999 sparked the global collaborative movement for doping-free sport. Since then, athletes around the world have benefited from the commitment of the global anti-doping community, past and present. The development of the global anti-doping system has been and always will be a true team effort. We've come a long way together and we must go further to improve the game for athletes everywhere, so join us this Play True Day to celebrate 25 years of Team Franc Jeu! »
We invite athletes, national and regional anti-doping organizations, sports federations, governments, major event organizers and other anti-doping stakeholders around the world to commit to supporting and join WADA to build the world's largest team united for clean sport; #OnePlayTrueTeam.
How to participate
The campaign is designed to include everyone who contributes to clean sport. Your #OnePlayTrueTeam can be made up of anyone who supports you and encourages you to play Fair Play: from your sports team to those around you, including your friends and colleagues. Today, le 19th April, share photos and videos of your #OnePlayTrueTeam using the following promotional visuals, found on our page Play True Day resources :
- Branded Frames which can be superimposed on photo or video messages;
- Badges #OnePlayTrueTeam which can be printed or used digitally for various social media platforms;
- Profile photo filters which can be overlaid on a user's profile picture to show that they are part of the #OnePlayTrueTeam movement;
- Profile icons for social media organizations who can replace their profile picture for the day to show they are part of the #OnePlayTrueTeam;
- Others GIF which can be published on Instagram. These can be found in the stories search bar under “AMA” or “Franc Jeu” or even “WADA” or “Play True”.
We also invite participants to:
- Innovate by creating visuals of #OnePlayTrueTeam unique based on their country, language and/or sport;
- Use hashtags #OnePlayTrueTeam, #PlayTrue et #PlayTrueDay before and during the big day, in order to extend the reach and impact of the campaign on social media.
- Follow the campaign in real time via the interactive wall dedicated to Play True Day that updates in real time on the WADA website – the wall that allows us to create the largest sports team photo in the world.
To make it easier for you to participate, we've created a comprehensive toolkit that will guide you through the different elements of this year's Play True campaign. You can download the Play True Day toolkit here.
Learn more about Play True Day
The inspiration for Play True Day came from an education conference organized by WADA in 2013, attended by 17 South American countries. What started as a small South American initiative has grown into a massive global campaign, reaching potential reach on social media(1) 161 million people worldwide and nearly 160.000 engagements on social networks(2) in 2023.
(1) The potential audience of a single mention or group of mentions
(2) Total number of likes, retweets, comments, and interactions on a social media post
