Marketing

— January 10, 2020

AliExpress is in the space

There is no longer room for doubt: Alibaba is indeed the new Olympic marketing giant. The Chinese group has chosen the 2020 Winter Youth Games in Lausanne... Read more "

— September 15, 2014

Gaillard gets closer to Havas

Vincent Gaillard, the former general director of SportAccord, is approaching the Havas SE agency. His Switzerland-based company, SportCom Ventures, has signed a partnership agreement with the group... Read more "

— May 21, 2014

Bolt and Franklin in the lead

Two Olympic athletes appear in the top 10 of the 50 global athletes with the highest marketing value established each year by SportPro magazine: Usain Bolt and Missy... Read more "