IOC

— September 5, 2024

The Olympics, an 11 billion dollar brand

How much are the Olympic Games worth? The question remains very theoretical, the multi-sport event is not for sale, and certainly does not have a vocation to be one day. Nevertheless, the brand... Read more "

— August 30, 2024

The Olympic Order for Emmanuel Macron

A now traditional exercise after the end of the Games: the IOC hands out the Olympic Order without restraint. After having awarded a whole bunch of them the day after the ceremony... Read more "

— August 23, 2024

Olympia will not receive the session

An IOC session in Olympia, the birthplace of the modern Games. The project did not lack pace. But, unless the situation turns around, it will not materialize. The Associated agency... Read more "