Olympic Games

— September 5, 2024

The Olympics, an 11 billion dollar brand

How much are the Olympic Games worth? The question remains very theoretical, the multi-sport event is not for sale, and certainly does not have a vocation to be one day. Nevertheless, the brand... Read more "

— August 2, 2024

Egypt is doubly a candidate

Egypt is a candidate for the Olympic Games. Not new, the Cairo authorities having already expressed on several occasions their desire to become the first African country to organize... Read more "

— July 27, 2024

Germany would prefer 2040

Germany wants the Olympics. Not something new. But, more surprisingly, it is rather eyeing the 2040 edition. The DPA agency reports that the federal government has declared itself in favor of... Read more "

— May 14, 2024

An often unique experience

Instructive. The American statistician Bill Mallon revealed it on his X account, relayed by the site The Sport Examiner: 122.382 athletes participated in the Summer Olympic Games, all... Read more "

— April 22, 2024

China prefers the Games

Instructive. The American magazine Variety published last week a long investigation into how the NBCUniversal group planned to cover the Paris 2024 Games, including... Read more "