World Rowing partners with H&A Media for expand its presence on Chinese social networks. Specializing in sports communication and digital strategy in China, this media and marketing agency will aim to develop and implement a digital strategy for World Rowing and the organizing committees of events held in China, focusing on WeChat, Weibo and Douyin platforms.
The goal: to increase the visibility of rowing in China. The timing is particularly important since the World Rowing Championships in Shanghai (September 21-28) as well as the 2026 World Coastal Rowing Championships and Beach Sprint Finals in Qingdao. China is a key market for us, and this partnership is part of our broader vision of expanding global participation and engagement » explains Christian Osterode, Head of Broadcasting and Marketing at World Rowing.
Brian Orsini, Head of Communications at World Rowing, added: “ H&A Media brings extensive expertise in digital marketing and sports communications to the Chinese market, having worked with a wide range of international sports federations and brands. With offices in China and Switzerland, local language and social media content creation capabilities, and a strong understanding of local fan culture, The agency is perfectly positioned to support World Rowing's ambitious goals. »
