The International Skating Union (ISU) begins this Olympic year with new faces in its ranks. It has announced the appointment of Kristian D'Amore (pictured above) as marketing directorHe spent over five years at the TEAM Marketing agency, notably contributing to the digital commercial growth of the Champions League and the Europa League, UEFA's two flagship club competitions. His mission will primarily consist of strengthening the ISU brand, to deepen fan engagement across the world and to foster stronger connections between athletes, fans and communities " explains the ISU.
Martyn Hindley, meanwhile, arrives at the position of Director of Corporate Communications and Public RelationsDuring his career, he held leadership positions at UEFA, FIFA, and European Professional Club Rugby (EPCR). He will now lead the ISU's communications and public relations strategy to explore " new opportunities in media relations and to offer compelling and innovative stories about its sports, athletes, leadership and governance ».
For the ISU, these appointments underline its transformation. towards a modern, dynamic and future-oriented organizationcommitted to innovation, transparency and sustainable development in all ice skating sports ».
