The Turkish National Olympic Committee (TMOK) and TikTok have signed a four-year partnership in order to offer " greater visibility for all Olympic sports » on the social network, in particularly affecting young people. Users will be able to " explore, follow and support athletes in a wide range of disciplines, from archery and sailing to swimming and gymnastics, through creative content and live broadcasts ».
On Sunday, August 24, the Bosphorus transcontinental swimming race was broadcast live on the network. « Until 2029, We will introduce Olympic sports and our athletes to Turkish society ", underlines TMOK President Ahmet Gülüm.
Barış Aldanmaz, TikTok's Head of Business Solutions for Turkey, Central Asia, and South Asia, explains: " This collaboration with the Turkish National Olympic Committee demonstrates TikTok's respect for Turkish sports culture and its desire to bring it to a wider audience. At TikTok, we don't just produce content. We also prioritize digitally supporting sports and athletes by making them visible. Today, we have over 10.000 brands on our platform. Our goal is to create an ecosystem capable of sponsoring athletes of all levelsWe believe this is part of a vision that will enable lasting success and a radical transformation of the sport. »
