During the health crisis, business continues for the International Canoe-Kayak Federation (ICF). The body announces that it has renewed its partnership with the H&A Media group for the streaming of its international events on the Chinese market. Under the agreement, the ICF will have access to the Internet television channel Huya.tv, notably for the stages of the Slalom World Cup in Tacen, Slovenia, and Pau, France. Both events will be broadcast live and streamed on Huya.tv. Canoeing has never been one of the major sports on the Chinese landscape, but according to Julia Yang Zhenyi, the financial director of H&A Media, more than 30,1 million Chinese followed last year on Huya.tv ICF-branded competitions.
