The opening ceremony of the Paris 2024 Games is already a thing of the past, but it continues to send the counters into panic. IOC spokesperson Mark Adams appeared before the media on Monday, July 29, with a new batch of figures on the evening's audiences. Unsurprisingly, they are shattering records. In the United States, the opening achieved an audience 83% higher than that recorded three years earlier at the Tokyo 2020 Games. In Australia, it was followed on screens by 13,4 million people, a result of put into perspective the country's population, 26 million people at the last census. The IOC's various digital channels have already recorded traffic close to one billion, five times more than for Tokyo 2020 at the same stage of the Games. For the day of Sunday July 28 alone, the official platform of the Olympic body was visited 35 million times.
