Predictable: the Paris 2024 Games have a multiplier effect on the IOC's social media. The body announces having gained the very respectable number of 1,5 million new followers for the single day of Wednesday July 31, bringing its total to 138 million Internet users. A Léon Marchand effect? Since the start of the Games, the IOC has recorded 7,8 billion engagements, via 40 social media outlets on 15 digital platforms.
