The International Cycling Union (UCI) wants to develop cycling for all. To this end, on Monday July 22, it launched a global promotional campaign entitled “ Ride and Smile.” A one and a half minute video constitutes the central element of a campaign which aims to make those who watch it want to get on their bike. The campaign was designed so that the various cycling stakeholders, in particular the 194 national federations members of the UCI, could relay it effectively. At the same time, all cyclists and cycling enthusiasts are invited to share the video on social networks and digital platforms with the hashtag #rideandsmile.
— Published July 23, 2019
