Ross Hutchins took up his post as executive director of the International Tennis Federation (ITF) at the end of October. Shortly after his installation, he presented his vision in a video. « The ITF's ambition is toto be there for players, at all skill levels, at all agesat both amateur and professional levels, to support nations, to mobilize the tennis community worldwide, and to guarantee fans an experience that is as optimal and special as possible », Explains the Briton.
« The ITF aims to to increase the global tennis player community from 106 million to 120 million by 2030 "So Hutchins is counting on federations and partners to explore" innovative ways of strengthen financially "the ITF", in order to " continue to reinvest in the future of this sport It is based on four principles: alignment, listening, boldness, and inclusivity.
« We are establishing ourselves on new markets and explore ways to strengthen our already solid positions. We wish to add value to our business partners current and welcoming new brands in the world of tennis " he announces, while assuring that he is " open to change "and to innovation. His priority: " clearly identify the areas in which we can have the greatest impact to develop tennis. »
