The prospect of entering the Tokyo 2020 Games as an additional sport is giving the International Climbing Federation (IFSC) antsy legs. It announces in a press release that it is looking for one or more international marketing agencies with the objective of developing new partnerships in Europe and North America. IFSC has been working in Asia since 2017 with Hakuhodo DY Group, the second largest marketing agency in Japan. A partnership which has already borne fruit, with the signing of a sponsorship agreement with the airline Japan Airlines. It now wishes to apply the same commercial development strategy on the European and American markets.
— Published March 28, 2018
