With the winter season over, the FIS takes stock of his activities on social networks. And it is excellent! The federation has published a little more than 35 posts between October 000 and March 1 on the various platforms. It has touched a record number of 1,26 billion people, more than double the previous season (560,5 million). The number of interactions has also exploded (56 million, compared to 21,5 million in 2023-2024). The FIS totals 2,6 millions of subscribers by combining its Instagram, Facebook, TikTok, WhatsApp, YouTube, X and LinkedIn channels, an increase of 60% in one year. It also strengthened its position on Chinese networks with 30% more followers on Douyin, Weibo and Xiaohongshu.
Ski jumping boosted FIS numbers on TikTok, like the video of a jump by Daniel Huber, viewed more than 100 million times. On TikTok, the four FIS posts that reached the most people are related to ski jumping. The federation has almost tenfold increase in the number of followers (580, compared to 000 last season).
Instagram remains the network where FIS reaches the most people (609 million, compared to 400 million on TikTok). The FIS account dedicated to alpine skiing saw an 18,5% increase in followers, now reaching half a million. The Alpine skiing page also saw a strong growth on Facebook (+19,5% followers to reach 288). Across all its disciplines, FIS's reach on Facebook has even doubled compared to last season to reach 000 million.
