Is this a Tokyo 2020 effect? Chosen by Japanese organizers as a new sport at the 2020 Games, climbing is attracting sponsors. Its international federation (IFSC) announces in a press release the presence of six sponsors for the new climbing season. Two of them, Kailas and Entre-Prises, were already present last year alongside the IFSC. Four new ones are joining the movement in 2016: DJI, Epic TV, Luxov and Tenaya.
— Published March 25, 2016
