The Paris 2024 Games continue to boost audiences NBCin the USA. At the latest count, the first ten days showed an average of 33 million viewers on the channel holding the rights, a very sharp increase compared to the Tokyo 2020 Games (18,3 million), and higher than those of Rio 2026 ( 29,2 million), where the time difference was more favorable. It owes this in large part to the career of Simone Biles and the American women's gymnastics team. The best audience on NBC since the start of the Games was recorded on Sunday July 28 (41 million), for the qualifications of the women's gymnastics team competition. The 100m final in athletics, Sunday August 4, follows in second position, but at a distance, with 35,4 million viewers for Noah Lyles' victory. Another country, another star: Spanish television recorded its best audience of the Paris 2024 Games with the men's tennis final, between Carlos Alcaraz and Novak Djokovic. It was the most followed Olympic event in Spain since the London 2012 Games.
