The luxury department stores Rinascente have signed with the Milan-Cortina 2026 organizing committee to become an official sponsor of the next Winter Games. Rinascente has a privileged relationship with the Lombard capital and the Olympic Games represent " a strategic moment " according to Mariella Elia, the company's general manager. " As a partner of such a major international sporting event, Rinascente embodies excellence, respect, energy, progress and emotion, values that we share with the Olympic Games. »
« We are extremely proud to welcome Rinascente as official sponsor of Milan-Cortina 2026, comments Nevio Devidé, revenue director of the organizing committee. This partnership perfectly embodies our desire to forge strong ties with deeply Italian companies, rooted in the territories that will host the Games. Rinascente, with its illustrious history and its vocation as a hub of fashion and design, is a living symbol of Italian tradition and excellence. »
Rinascente has already planned several activations: starting in August, the windows of the store in Piazza Duomo in Milan will be transformed to celebrate the spirit of the Games. Next February, numerous special initiatives and events will be offered in the shops. Official stands with Milan-Cortina 2026 products will also be set up in some of them.
