The new organization is being set up at the International Ski and Snowboard Federation (FIS). The body chaired by Johan Eliasch announces the arrival of the first two recruits for its new marketing and media division (M&M). Christian Salomon, who worked for the IMG group where he headed the department dedicated to winter sports (Global Wintersport Partnerships), becomes commercial director. Oliver Kraus, a former member of the consulting agency KPG & Partners, joins FIS as director of global partnerships. Under the leadership of Johan Eliasch, re-elected last May despite opposition from several major ski nations (Austria, Switzerland, Germany, Croatia, etc.), the FIS has decided to make a shift in its commercial policy. It terminated its long-standing contract with Infront, until then responsible for the marketing of its commercial and media rights, to now integrate them within its own structure. The new M&M division will also oversee the production of FIS event images, hospitality sales and digital rights.
