La International Luge Federation is getting a makeover. It has just unveiled its new logo, with a slanted typeface that translates to " speed and dynamism "of his sport. Another nod: the curve of the "f" is inspired by the shape of a skate.
« For an international sports federation like the FIL, the modernization of the logo marks several important steps at onceexplains President Einars Fogelis. On the one hand, we are proud to have retained all the elements of the previous design – a guarantee of connection, recognition, and continuity. On the other hand, The new logo is forward-looking: it embodies openness and sustainability. And what we are, the fastest sport on ice »
This logo was developed by Infront, with whom FIL has extended its partnership until 2030. « Our work on the rebranding with FIL offers a clearer and more consistent identity across all touchpoints, from television broadcasting to digital and on-site presence, explains Hansjörg Jeserznik, Managing Director of Infront Austria. We wanted to find a way to faithfully reflect the fundamentals of this sport, by allowing us to integrate the needs of our current and future business partners while paying tribute to the long-standing position of this sport as a leading brand in winter sports. »
