Three letters and three shades of blue for a bright future. The International Skating Union (ISU) has presented its new logo, alongside the opening of its new headquarters, the “house of skating”, in Lausanne. A further signal of the organization's modernization and growth. The launch of our new brand identity is more than a visual change, it is the symbol of our transformation " said ISU President Jae Youl Kim.
🚨THE NEWS IS OUT🚨
— ISU Speed Skating (@ISU_Speed) June 30, 2025
A new look for a new era of ice skating.
This is the #NewISU #SkateTheFuture pic.twitter.com/89gqTV2Kjd
« We are not just changing how we look, we are changing how we lead. With ISU Vision 2030, we are entering a new chapter in our history, a chapter that reshapes the future of our skaters, our audience, our business partners and the skating community worldwide. This new brand paves the way for bold growth, stronger partnerships and a deeper commitment. » This Thursday, the ISU will also hold an extraordinary congress where the assembly will vote on a possible reform of its Constitution.
