The International Cricket Council (ICC) has announced the appointment of Sanjog Gupta as Managing Director. He was previously the General Manager of Sports and Experiences at JioStar, a media giant in India. He is considered one of the architects of the modern sports ecosystem in India. Sanjog brings extensive experience in sports strategy and marketing, which will be invaluable to the ICC, underlines ICC President Jay ShahOur goal is to go beyond traditional boundaries and make cricket a regular sport in the Olympic Games, expanding its reach across the world and further rooting it in its core markets. »
Sanjog was selected following a global recruitment process launched in March. The position attracted more than 2.500 applications from 25 countries that holds the top spot. " It is a privilege to have this opportunity, particularly at a time when cricket is on the cusp of unprecedented growth and enjoys the passionate support of nearly 2 billion fans worldwide, he explains. I look forward to contributing to the next phase of cricket's evolution, expanding its global footprint, enhancing the fan experience and working closely with the ICC's Member Boards to build on our strong foundations." Sanjog takes over from Australian Geoff Allardice.
