The American Olympic Committee (USOC) wants to boost its marketing revenue. To do this, it has just signed a partnership agreement with Dentsu Sports America, the American division of the Japanese giant. An agreement which runs until Tokyo in 2020 and aims to better sell the image of the Olympic and Paralympic movement in the country. For the record, Dentsu is the official marketing agency of the IAAF.
— Published on December 8, 2015
