All sports are aware that winning over a young audience is crucial to their future. 1,2 billion people aged 15 to 24 today, or 16% of the world's population. A context in which the president of the International Modern Pentathlon UnionRob Stull is particularly confident. His advantage: the integration of jumping instead of horse riding, effective for the first year at the Elite level.
« We note an incredible interest in this new discipline across the world, as well as a renewed interest in our sport in general, insists the Olympian. There's no doubt that when fans witness our ninja-style obstacle course at the LA28 Olympic Games, future generations of athletes and fans from all walks of life will be lining up to participate. »
« Young fans and families will follow the most innovative sport in the Olympic Movement, watching the world's most versatile athletes. They will discover a sport that is now faster, more dynamic and more accessible than ever, and which will change the game for the pentathlon and the Olympic Games ", hammers the American, anticipating " a sharp increase in social media activity and online engagement ". THE Pentathlon World Championships, scheduled for Kaunas (Lithuania) from August 26 to 30, will have to reinforce this trend.
