
Digital is now a field where many things are at stake. The International Biathlon Union (IBU) has understood this well. Already very involved with, among others, a Datacenter that offers a multitude of options for tracking athletes During the races, the IBU launched two new sites to increase its digital presence. One is dedicated to IBU Academy, which provides training and resources to coaches and athletes. The other concerns Biathlon 4 All, a program aimed at promoting biathlon internationally. It targets young people in particular through initiations. More than 500 laser shooting kits have already been sent to around forty countries so that children can become familiar with the discipline. The program has already reached some 130.000 children since its establishment. These two sites will provide clearer information on these different activities. Le Inside Biathlon Instagram account completes this new system to further promote the projects implemented by the IBU.