A little over a week before the opening of the SportAccord Convention (April 19 to 24 in Sochi), partners are scrambling. Latest: the IAAF. The International Athletics Federation joins the organization as a “Bronze Sponsor”, the third level of partnership. A commitment which will materialize in particular by the holding of an athletics demonstration, a “Kid’s Athletics”, Tuesday April 21 in front of the Sochi ExpoCentre, in the presence of Wilson Kipketer, the former 800m world record holder.
— Published on April 9, 2015
