New era, new logo. The Association of Summer Olympic International Federations (ASOIF) has unveiled its new visual identity. It has chosen a symbol derived from a sunThis is quite logical for federations represented at the Summer Olympic Games.
The shapes used are inspired by " junction points between the Olympic rings According to the statement, they symbolize excellence and the common goals of the federations members of ASOIF. Their inward-looking disposition reflects unity, illustrating how international federations unite to advance common goals. "The color palette, between yellow and orange, is inspired by a sunrise to evoke" a new dawn, as well asa spirit of strength and renewal ».
Le President Ingmar de Vos believes that this new logo reflects ASOIF's determination to look to the future: Rather than a revolution, our renewed brand embodies an evolution: it is future-oriented, embraces change, and embodies a positive futureIt perfectly reflects the very essence of our new strategy, which will be implemented at a pivotal moment for the Olympic Movement. "The organization presented" its 2026-2032 strategy in January, with the aim of better supporting FIs and strengthening its partnership with the IOC.
