Regularly failed in its attempts to obtain recognition from the international sports movement, the International Mixed Martial Arts Federation (IMMAF) wants to strengthen its communication. She announced the creation of a commission dedicated to marketing and communication. Surprise, it will be chaired by a journalist very involved in the Olympics, the Briton Adrian Warner, notably through Reuters and the London Evening Standard, Olympic correspondent for the BBC during the London 2012 Games. Another surprise, the presence within the commission of another journalist specializing in Olympic issues, Steve Wilson, a formerAssociated Press, recently worked for the International Tennis Federation, where he served as director of communications. The two men will be accompanied by two MMA and marketing experts, Polish promoter Martin Lewandoski and former actor and television presenter Rashid Salleh, current president of the Malaysian MMA Federation.
