— Published September 30, 2024

Jackpot for American selections

Swimming

The American Swimming Federation (USA Swimming) has done its sums: the organization last June (15 to 23) of the Olympic trials for the Paris 2024 Games in an American football stadium, the Lucas Oil Stadium in Indianapolis, was a very good deal. The SwimSwan website reports that the event generated a surplus of more than 5 million dollars. The Olympic trials, the first in a temporary pool installed in the grounds of an NFL franchise, attracted 285.202 spectators, an average of 16.777 people per session. The success of this initiative undoubtedly heralds another. At the Los Angeles 2028 Games, the swimming events will take place at SoFi Stadium in Inglewood, a 70.000-seat indoor stadium. It will be used for the opening ceremony, before switching to swimming mode.