The next edition of SportAccord, scheduled for April 15 to 20, 2018 at the Centara Grand & Convention Center in Bangkok, will open its borders beyond just the Olympic movement. As proof, the presence, among the speakers, of a representative of Formula 1. Zarah Al-Kudcy, one of the executives of the team in charge of commercial relations for F1, will speak on Wednesday April 18, as part of 'a convention session titled: "The Future of Sponsorship and Marketing."
— Published March 21, 2018
