The International Canoe Federation has announced the extension of several trade agreements for the new season. Four gold level partners (Braca-sport, Dansprint, Nelo, Plastex), three silver level partners (Sport Camps, Prowave, Jantex) and one bronze partner (Hody) have thus signed a new contract.
What " underlines the continued confidence in the ICF's vision », according to Stuart Roach, ICF's director of growth and communications. “The Paris 2024 Olympic Games have demonstrated our growing impact in the sports industry and with the support of our partners, we are more confident than ever to improve ourselves during the next Olympic cycleWe want to make sure that our partners, and their stories, resonate around the world.”
“We first signed with the ICF in 2012. Extending it is recognition that our partnership is crucial for our growth strategy and that it is very important to consolidate our position as a global brand.", explains Jan Rusnak, founder of Jantex, a paddle manufacturer. The same satisfaction is expressed by the company Nelo, which produces boats, through the voice of its executive director, Andre Santos: “We feel like we are part of the canoe familyWe want to contribute, not just financially, but with changes and initiatives that can make our sport more accessible, more competitive and more fun!”
