Tissot is now official partner of eFIBAThe official eSports competition of the International Basketball Federation, which is based on the NBA 2K video game. The announcement comes a few weeks before the start of Season 4: regional qualifiers will begin in January, and The eFIBA World Finals will take place in Qatar in April.More than 60 national federations participated in the previous edition. By becoming an official partner, Tissot will be prominently featured on eFIBA's social media channels, during all broadcasts and replays of the matches, and via new features such as the TISSOT Clutch Time and the TISSOT MVP.
Frank Leenders, FIBA's Director General of Media and Marketing Services, welcomed " the significant growth of eFIBA over the past five years "This was confirmed by Tissot's interest." We continue to embrace and promote innovation in order toto offer a first-class experience to players and fans and to forge even stronger and more lasting connections with new audiences. It is important to note that eFIBA is now also attracting commercial partners by demonstrating its ability to conquer new markets while remaining firmly rooted in the world of basketball He says.
« We are delighted to extend our long-standing partnership with FIBA by becoming an official partner of eFIBA. This decision reflects our commitment to embrace the digital evolution of basketball and draws on our experience in the field of virtual basketball thanks to our partnership with NBA 2K, agrees Sylvain Dolla, CEO of Tissot. The integration of our brand into eFIBA with bespoke items such as the TISSOT Clutch Time and TISSOT MVP, alongside the iconic TISSOT Buzzer Beater, (…) allows us to to transfer the strong recognition we enjoy in traditional basketball to the digital space. »
