The International Canoe-Kayak Federation (ICF) has signed a partnership agreement with Swiss sports marketing agency Tridem Sports. An exclusive agreement intended to increase sponsorship revenues and the visibility of the ICF and its major events, in slalom and road racing, including the World Cup Series. Based in Switzerland, the Tridem Sports agency already collaborates with the International Ski Federation (FIS) and the European Athletics Association (AEA).
— Published on May 11, 2015
