Allyson Felix is going into business. The most decorated American sportswoman, recently elected to the IOC Athletes' Commission, presented her new project on Tuesday, October 8 in New York: a sports management company dedicated to women. Its name: Always Alpha. Allyson Felix is one of the cofounders, with her brother, Wes, and the American agent Cosette Chaput. Always Alpha is supported by the marketing division of Dolphin, a marketing company specializing in entertainment. "We're going to focus on female athletes, to help them grow their brands, but in a non-traditional way", explained the former athlete to USA Today. Allyson Felix, 38, made it clear this week in New York: her agency aims to help female athletes in all disciplines, not just athletics. She also doesn't rule out managing the careers of some female coaches, or even female television personalities.
— Published on October 9, 2024