The Budapest World Cup stage, which ended on April 26, provided an opportunity to show modern pentathlon in a new lightThis is what UIPM President Rob Stull emphasizes on the federation's website. The organizers have decided to hold " primarily indoor competition and it paid off spectacularly » he explains, seduced by the atmosphere. They provided a compact venue full of spectators. They provided dramatic mood lighting, the DJ varied the sound level… The athletes arrived in their fencing gear and were introduced like the heroes they are. They stopped in front of the cameras under a light arch displaying their name, in a nod to the Paris 2024 Olympic GamesThey took to the track with AC/DC in the ears. AC/DC! I had never associated the song Thunderstruck in the pentathlon so far, but from now on, I'm not sure I want to hear anything else. »
The president of the UIPM believes that this competition has shown " a pentathlon more entertaining than anything we've seen outside the Olympics " Which opens up new opportunities. " I always thought that our sport had the potential to be more attractive to the public, and consequently for broadcasters and sponsors. This competition marked the beginning of a new chapter in the commercial potential of modern pentathlonThe pentathlon can be a commercially attractive sport. One reason for this is its versatility: it can be held indoors and outdoors, which is exciting for future organizers. » The next stage of the World Cup will take place in Pazardzhik, Bulgaria, from May 7 to 11.
