World Taekwondo wants to shift into high gear. The FI has entered into a two-year strategic partnership with the marketing agency Prain GlobalIt hopes this will strengthen its brand and establish a more structured marketing ecosystem. Prain Global will be responsible for developing and implementing the sponsorship strategiesmanaging activations, derivative products and relationships with sponsors.
« This partnership with Prain Global, a recognized leader in sports marketing, represents an important step for World Taekwondo, commented an FI official in a statement. We are convinced that it will significantly strengthen our commercial capabilities and our brand's global presence. Together, we look forward to building a dynamic and sustainable ecosystem which will be developed with our partners. »
