— Published September 27, 2022

A new sponsor involved

Tokyo 2020

The corruption scandal at the Tokyo 2020 Games is still growing in Japan. A new Japanese company, member of the national marketing program for the Olympic and Paralympic event, is cited in turn. According to several sources close to the investigation, the toy and plush company Sun Arrow Inc., chosen by the organizing committee to provide the official mascots for the Tokyo Games, also paid several million yen to Haruyuki Takahashi, the former boss of the Dentsu group and member of the board of directors of Tokyo 2020. The Japanese leader was arrested earlier this month on suspicion of corruption. He is said to have received large sums of money from two sponsors of the last Summer Games, the men's jacket and suit brand Aoki, and the publishing house Kadokawa. He is also suspected of having asked two Japanese agencies, ADK Holdings and Daiko Advertising, to participate in the selection of private partners. Sun Arrow was already a sponsor of the Nagano Winter Games in 1998, for which it manufactured and marketed the plush mascots.