It was time. Less than a month before the event, the 2021 Alpine Ski World Championships in Cortina d'Ampezzo (February 7 to 21), Italy, have just landed a new major sponsor. He is italian. The EA7 brand, sports branch of the Emporio Armani group, has chosen to be associated with the next World Championships, the competitions of which will take place behind closed doors. It joins a gallery of first-rate partners which already included Pirelli, Audi, Liqui Moly and Helvetia. The commercial agreement between Cortina 2021 and EA7 was concluded through the Infront agency, holder of the media and marketing rights for the Alpine Ski Worlds. It could foreshadow for the Emporio Armani group and its sports brand, created in 2004, a future contract with the 2026 Winter Games in Milan and Cortina d'Ampezzo.
