One month before UCI Cycling World Championships 2027which will open The 24 August 2027The Haute-Savoie Mont-Blanc organizing committee is shifting gears. It has announced the arrival of a CB, the first official partnerCB, a major player in card and mobile payments in France, had already gained a foothold in the sector as a partner of the French cycling and para-cycling teams.
« We are very pleased to welcome CB as the first Official Partner of the World Championships, says the chairman of the organizing committee, Michel Callot. This partnership constitutes a strong signal for the development of the event and illustrates the appeal of this unique project, which aims to bring together the different disciplines of cycling and celebrate cycling in all its splendor. It marks the beginning of a positive partnership dynamicwith new announcements expected very soon. "In the coming months, the organizing committee must also launch ticket sales, in September."
« This exceptional event, organized in France, brings together values that are dear to us: Sporting and human performance, innovation and social and territorial inclusion, adds Philippe Laulanie, CEO and Director of CB. Supporting this global cycling event in our region was a natural choice. Through this partnership, we are supporting a popular, sustainable sport, accessible to everyone, and resolutely focused on the future. »
For each French medal, CB will also a donation to the Premiers de Cordée associationcommitted to promoting inclusion through sport for sick or disabled children. The stated objective is to raise up to 50.000 euros.
