The number is dizzying. According to a first study conducted in the United States by the Media Radar institute for Forbes magazine, the coronavirus epidemic could cost at least $1 billion in advertising revenue to three of the major professional sports leagues, the NBA, MLB and the NFL. The study took into account the advertising revenues of television channels generated by these three leagues during the months of March, April and May. The COVID-19 pandemic having forced the cancellation of the majority of meetings planned during this time of the year, particularly intense in the NBA, the loss of turnover would reach 1 billion dollars. The NBA is the most affected, with a shortfall estimated at more than $800 million.
