— Published on November 5, 2024

World Rowing pushes for e-sports

Rowing

The prospect of the first Olympic Games of eSports, at the end of next year in Saudi Arabia, gives ideas to international federations. World Rowing announces that it has extended and strengthened its partnership with Concept2, the creator of the indoor rowing machine – the ergometer – and market leader. The two parties plan in particular to set up a complete calendar of indoor rowing throughout the year, with new competition formats. Also in the pipeline, the launch of new tools and platforms for the indoor rowing community. The contract also provides for Concept2 to now appear as a global partner of World Rowing. The brand will also be the main sponsor of the World and European indoor rowing championships until 2028. The next edition of the World Indoor Championships will take place over two weekends, in February 2025.