The year 2025 proved to be a fruitful one for World Athletics. Sebastian Coe presented very flattering figures. The cumulative economic impact of the World Indoor Championships in Nanjing, the World Relays Championships in Guangzhou, and the World Championships in Tokyo exceeded... 586 million, or 500 million euros.
« On average, we earned four times what we invested, although in some cases, such as the World Outdoor Championships in Tokyo, the return was five times higher."The president of World Athletics told the EFE news agency. This represents a significant increase in impact compared to previous events. These figures tell us that We are on the right path and that our sport is generating a lot of interest. »
More than 600.000 tickets were sold in Tokyo, with seven of the nine nights showing sold-out performances. World Athletics also won three million subscribers on social media during the year.
