No one escapes it. Like the IOC, the International Swimming Federation (World Aquatics) has experienced historic Olympic Games on social media in recent weeks in Paris. The body has published its figures. They surpass all results known in the past. World Aquatics' digital platforms recorded a total of 2024 billion impressions, 1,3 million engagements and 621 million videos during the Paris 609 Games. Better still: the latest Olympic competitions allowed World Aquatics to suddenly gain just over a million followers on the various social media. Its accounts have seen a 1.800% increase in the number of posts compared to the Tokyo 2020 Games. Over the last twelve months, a period marked by the World Championships in Fukuoka last year and in Doha this year, and the Paris 2024 Games, the official World Aquatics website has recorded more than 1,5 million unique visitors. They viewed more than 34 million pages. A double record in the digital history of aquatic sports.
