For the third time, Japan will host the World Athletics Championships this year. The meeting was held in Osaka in 2007 and Tokyo, which hosted the event in 1991, will host the event again. from September 13 to 21. The organizing committee has just presented the visual identity of this edition. The official poster, mixing black, brown, white and red, lets us observe an athlete, elegantly depicted, in full high jump. It goes with the motto “Every second, SUGOI”. A combination of English and Japanese that could be translated as “Every second is extraordinary”The visual exudes the touch of Calligrapher Bisen Aoyagi, who chose “fluid brushstrokes that symbolize the movement, strength and intensity of athletic performance,” said the World Athletics press release. This identity will be reflected on the competition sites, programmes and tickets of the 2025 World Championships, where spectators will be able to admire " these elegant brushstrokes symbolizing running, throwing and jumping, with unique designs for each seat category »The artist has exhibited his calligraphy in around ten countries and has already collaborated with the National Stadium of Japan in Tokyo.
