A great success for a first. The Association of National Olympic Committees (ANOC) had set up a video studio in the athletes' village for the Paris 2024 Games. The first of its kind at the Olympic Games. It produced more than 800 videos for representatives of 36 National Olympic Committees (NOCs). Open for 23 days, the studio welcomed around 200 athletes and team officials. The aim of the project was to help the National Olympic Committees improve their visibility during the Games and better promote their athletes, particularly on social media, through videos, but also photos and GIFs. The content was produced in the athletes' native language. More than 15 different languages were recorded. Given the very positive feedback, the operation could be repeated at the Milan-Cortina 2026 Winter Games and then at the Los Angeles 2028 Games.
