The work continues for the International Ski Mountaineering Federation (ISMF). After its grand debut at the Milan-Cortina Olympic Games, the ISMF now wants to maintain this momentum. To this end, it is partnering with TEAMMATE, now its sales and marketing advisorA real added value to strengthen the attractiveness of sport and to forge long-term partnerships which will help shape the next stage of ski mountaineering development ", the ISMF emphasizes on LinkedIn.
« Following its inclusion in the Olympic program, the ISMF is entering a decisive phase of its development. The recent Milan-Cortina 2026 Games have brought it visibility and credibilityThe real work now lies in converting this momentum into long-term relevance, structured growth, and sustainable value. " explains TEAMMATE.
Regula Meier, the president of the ISMF, had specifically mentioned the search for partners in an interview with Francs Jeux before the Olympics. When the integration of ski mountaineering was announced (in 2021), there was Covid, it was difficult to find sponsors. We haven't managed to attract a major sponsor yet, that's what we're lackingI hope that with these Games, we will succeed. " she confided in us.
