
Profitability is there. A study conducted by SCE Consultores for the International Triathlon Federation and the Spanish Triathlon Federation draws up the Economic assessment of the 2024 Triathlon World Championship finals, held in Torremolinos, in the south of the country, between Malaga and Marbella. The event generated atotal economic impact of 43.832 732 euros to be precise. "For every euro invested by public administrations, there was a return of 33,71 euros, World Triathlon welcomes in a press release. The most beneficial sectors are:accommodation, catering and transport ». Media coverage has also borne fruit for the seaside resort with a advertising equivalent estimated at 24 million euros. Great arguments to put forward for World Triathlon in view of the next calls for applications. "The economic impact studies of Torremolinos highlight the significant return on investment that hosting a Triathlon World Championship final brings to a city, points out the president of World Triathlon, Antonio Arimany. These events are not only sporting spectacles, but powerful engines of economic growth, tourism and positive community engagement. We are delighted to see the positive impacts on Torremolinos and look forward to continuing to bring these benefits to other host cities around the world.” Wollongong (Australia) is eagerly awaiting its turn, from October 15 to 19.