Deal! The World Karate Federation (WKF) and Ogilvy have announced a strategic alliance aimed at strengthen the visibility and international positioning of karate, bringing it closer to new audiences. As part of this collaboration, Ogilvy will contribute its communication expertise, branding, digital marketing and social media management in order to “ consolidate the image of karate as one of the sports richest in tradition and universal values : discipline, honor, respect and excellence ».
« We are convinced that This collaboration with Ogilvy will mark a before and after in the way karate communicates. with its communities and with the global public ", says Jordi Urbea, CEO of Ogilvy Spain. Antonio Espinós, President of the World Karate Federation, also welcomes this partnership: " In recent years, karate has positioned itself at the forefront of the global sports ecosystem through unprecedented growth, including building connections and relationships with millions of people around the world. The agreement with Ogilvy represents a decisive step to continue to show the whole world the values, universality and emotion of our sport, while working determinedly to ensure that karate returns to the Olympic program. »
