La Volleyball Nations League has just ended with the Poles winning in China and the Italians winning in Poland. Volleyball World takes a look back at the 2025 edition. In Brazil, the competition received more than 666 hours of coverage and was watched by approximately 11,1 million people. The women's match between Brazil and Italy attracted 2,7 million live viewers on Globo, the second largest sports audience of the year outside of football. Since 2022, the VNL has attracted 12,4 million new viewers in the country ", underlines Volleyball World.
Poland, over 1.046 hours of coverage were dedicated to the event, a 42% increase compared to 2024. The men's final between Poland and Italy generated a combined audience of 3,8 million viewers on Polsat Sport 1 and free-to-air television. It also produced figures higher than competitions like the Formula 1 World Championship, the UFC, or the NBA. Another significant market is Turkey, where coverage hours increased by 63% compared to 2024, reaching nearly 400 hours. With a cumulative weekly audience of 1,5 million viewers, the VNL outperformed the Women's Euro XNUMX and Wimbledon.
« In major global markets, the VNL not only breaks its own records, but also surpasses some of the world's most established sporting competitions., welcomes Volleyball World. Together, these results illustrate that Volleyball captures the attention and imagination of fans around the world on an unprecedented scale. »
